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By: Stephanie Sloan on February 3rd, 2015

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HighRoad U February Lineup: Things to Love in 2015

HighRoad News & Events

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Ah… its February, and love is in the air! No matter if you are fan of the holiday or not, we’ve bundled together the top three areas that association professionals need to feel the love in 2015: People, Education & Automation. This month on the U we are looking at innovative ways to tackle these fundamental association programs. And as a bonus, because the Abila Users & Developers Conference begins on February 22, we’ve added an extra webinar to give our netFORUM users a bit more love!

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February 6th - People Power: Building the Modern Association Workplace

We know we can’t always feel the love with our colleagues & our workplace 100% of the time, right?  Does your organization have all the right people in all the right positions using all the right skills? No? Well, you’re not alone. Join this session to learn about a discipline that you may come to love in 2015: human capital.  We have asked Tom Morley, Principal, Snowflake Consulting to join us on the U to discuss the basics of human capital and how associations are looking to invest in their most precious resource: staff. Hear the current trends and theory in human capital and how successful organizations are able to thrive in today’s fast-paced, technologically-driven world.

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February 13th - Love to Learn: Education for the Modern Adult

We know that technology has had a huge impact on modern learning, allowing us to access content across a variety of channels and on a multitude of devices. However, have we looked at the cultural implications of technology on learning? We’re talking about the underlying truth that technology exposes: that everything is always changing which drives the need for continuous education to maintain (and hopefully, improve) our professional performance. If one of the purposes of your organization is to provide education or training in any way, then this webinar is for you. Neil Ashizawa, CEO of our partner InReach will join us on the U to take a hard look at the modern adult and how we can create demand for continuous education. We’ll then look at how we can effectively communicate our offers to meet limited attention spans, and provide the feedback needed to instill trust and loyalty.

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February 20th - Abila! HighRoad Solution for Abila—Pre-AUDC Virtual Unveil

The 2015 Abila Users & Developers Conference is Feb 22-24, so we've put together this special webinar for all netFORUM users to discuss how organizations are leveraging Pro & Enterprise to do amazing things with their digital marketing communications. This session will be an eye-opener for anyone who uses netFORUM--see how you can make your marketing, communications & technology software and departments work together to create huge business impact. This webinar features HIghRoad CEO, Ron McGrath and HighRoad CMO, Suzanne Carawan

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February 27th - Love Component Communications: Why NFIB Loves Its State Newsletters

You have one newsletter and 50 slightly different, but almost the same versions for each of your chapters. You love the power of email marketing, but not the rigamarole and intense time-consuming tasks required to do email marketing well.  Join us as we welcome HighRoad MarTech Consultant, Jenny Lassi back to the U to discuss component newsletters, automation and how to making your members (as well as your staff) feel loved again.

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So there it is: Lots of things to love this month at the U! We hope you will pull up a box of chocolates, and spend some time each Friday afternoon at 3pm EST to join us!