Customers can now connect Abila netFORUM Enterprise to BlueHornet & HubSpot
HighRoad Solution today announced it has launched +Plus for Abila netFORUM on the Abila Marketplace, which is designed to provide nonprofits and associations with quick and easy access to tools and services to enhance their existing Abila products. The +Plus Automation line allows organizations to connect BlueHornet, a leading email marketing platform for deliverability and HubSpot, a leading inbound marketing platform to Abila netFORUM Enterprise. The +Plus Automation line allows organizations to easily build an integrated software ecosystem where data integrity is maintained and identity protection is paramount.
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How do you increase membership and revenue?
Automate. Everything. Period.
Why? So you can reallocate resources to analyze communication engagement metrics, collect data, test, focus on strategy to increase membership and revenue.
In our 2014 State of Digital Marketing in Associations Research Report (conducted by our partner Demand Metric, the leader in digital marketing research & analysis) 81% of association professionals who participated said email is considered the most effective tactic for association marketing. 98% said email marketing is the most frequently used marketing tactic. The email channel owners are Marketing/Communications hands down.
The HUGE elephant in the room we help identify for associations every day is how to merge the gap between IT/programmatic approaches to data/email automation and the Marketing/Communications team that creates content and launch Emails.
The end result is automation.
Bottom line, Marketing/Communications should focus on crafting stellar content once (on your website) and letting automation do your segmentation and launch the newsletter pulling content from your website. Publishing content on your website and recreating the content in a newsletter is a waste of your valuable time. Automation is the only thing that makes sense if your website has RSS feed capabilities.
Join us Friday, February 27th, 2015 for a webinar on automation using a HighRoad/NFIB real world case study to see how the ROI on automation will win you over.
Save time.
Save money.
Do good work.
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In his February 16 blog post, The Anatomy of a New Association Marketing Ecosystem, Dave Martin, ERA (Electronic Retailing Association) discusses how his organization has gone from what he terms as an AMS-centric "marketing ecosystem" to one that centers around their new marketing platform (Hubspot). The impact of this change has resulted in endless opportunities to market to members and non members alike. ERA was one of HighRoad's first Hubspot clients, using our +Plus for netFORUM integration product.
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My industry colleague, David Martin of ERA, introduced me to the concept of R&D--rip off and duplicate. As an association exec, he has provided great insight into how pressed for time he is and how much pressure he's under to constantly produce perfection. With a career spent in companies constantly seeking the almighty hockey stick growth curve, I can certainly understand the need to repurpose and utilize templates and tools that will help me speed my pace.
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I never teach my pupils. I only attempt to provide the conditions in which they can learn.
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Last Friday, HighRoad U welcomed Tom Morley, Founder and President of Snowflake Consulting to our Friday webinar series. Tom joined us to discuss the basics of human capital, current trends in human capital theory and how successful organizations are making the most of this most valuable resource.
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