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By: Stephanie Sloan on March 4th, 2015

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HighRoadU March Webinars: U Make Your Own Luck!

HighRoad News & Events

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March is time when we hear and see a lot about luck. The luck of the Irish, wishing your favorite team luck as March Madness begins, or if we are lucky, seeing an end to winter, and a glimpse of spring and melting snow! 

Some say you make your own luck, through careful planning and preparation. How do you plan and budget for your success each year? Does it include visiting Las Vegas or Atlantic City in the hopes of getting "lucky"  and winning big on the roulette wheel? No, I didn’t think so! Time to make your own luck, and  gamble on something that WILL help you achieve the success you’re looking for – join our March webinars to get the insight and knowledge you’ll need to stay ahead of the curve, no luck required!

 

March 6th: Save Your Staff! Reward Your Members! Welcome to Newsletter Automation

According to our 2014 State of Digital Marketing in Associations report, email marketing is the #1 time suck of organizations as well as the #1 budget item in digitalmarketing—doesn’t that make it doubly expensive? The answer is yes! Join ourwebinar to learn how modern associations are evolving their email to deliver true member value.

 

March 12th: The Impact of Digital: What Association Executives Need to Know for 2015
The real impact of digital is being realized. Digital has gone from being thought of as a convenient, cost-effective way to send information to members to being a cultural and business game changer for organizations. Associations that have embraced the impact of digital are making evolutionary leaps and bounds in terms of membership growth and engagement. Associations that still see digital as something related to marketing promotions are stagnating. Join this webinar to view digital from a macro perspective and understand how it’s fundamentally changed the traditional association business lines.

 

March 13th: Writing for Digital

With technology making it easier to create & distribute content via digital channels, the focus is shifting to the actual content (at last!). Join this webinar to find out what are the best practices for writing in the digital age. Learn how you can improve your email subject lines, body content, blogs and more with tips & tricks to engage.

 

 

March 20th: Understanding Your Users: The Insights of Inbound

Why do marketers love digital marketing? It’s easy—metrics! Join us to explore the insights that inbound marketing can afford your organization so that you can better market to your members, attendees & prospects. Learn how you can gain insight into the behavior of your users so that you can better respond to their interests & begin to predict how their responses.

 

March 27th: Success Story: Canadian Society of CPA's

How do you best serve a bilingual membership that spans a professional lifecycle from student to retirement? You create a spectacular automated, hyper-personalized newsletter that can take the heavy lifting off the staff and leverage previous technology and content investments. Join this webinar to learn how the Canadian Society of CPAs has blazed the trail for new communication methods that are making members respond and staff members rejoice.