January 23, 2015 3pm EST

Our 2014 State of Digital Marketing in Associations Report showed that the majority of marketers are lacking in basic technical understanding of very common topics in digital marketing. We’re aiming to solve that problem by introducing topics that are considered basic to technologists, but that are not taught to marketers. We’ll cover topics including APIs, CSS, how email client browsers work and more. You bring the coffee, we’ll bring the MarTech!

JANUARY 16, 2015 3 pm EST

Have you heard of MarTech? It is the inevitable blending of marketing & technology and it’s becoming more and more of a trend to see in associations. As more budget moves to digital, the need for technical marketers increases. Likewise, as more of the marketing moves to inbound methodologies for acquisition purposes, the reliance on technology to provide accurate data increases. The co-dependent nature of martech requires that the marketing and technology teams are closely aligned and moving in lock step. Join this webinar to learn first-hand how one organization was able to align its marketing & technology departments to work effectively, efficiently and creatively (they even started to have fun). Stop the animosity, clear out any mysteries and debunk long-held myths about marketers and technologists! This is one webinar you don’t want to miss!

January 9, 2015 3pm EST

Many people make New Year’s resolutions for their personal health, but what about your email program? It’s critical to make a concerted effort each year to go through the process of “out with the old, in with the new” to protect your email reputation and honor the brand trust you’ve built with your subscribers. Join this webinar to learn the elements of a re-permissioning campaign, why you need to do it and what you can expect from it.

Co-Founders David Caruso and Ronald McGrath Restructure HighRoad Solution to Meet Association Market Demands

The Blue Ocean Strategy contends that innovation is not an ad hoc, unpredictable occurrence; in contrast, the authors contend through their research that it can be a learned & managed process. Further, the Blue Ocean Strategy and associated framework methodologies provide us with a clear pathway as to how to learn how to be continuously innovative in our approach. When faced with the need to differentiate, the Blue Ocean Strategy mindset tells us that we need to stop commoditization and looking for ways to cut costs to maintain our current margins and instead, look outside--to the blue ocean--to realize how we can tap into new markets that yield huge potential.