Happy Friday, association marketers! It's been a short week, but we've still got the latest news and information from the association and marketing worlds. 

The BIGGEST pain point of email deliverability is understanding why a particular subscriber didn't receive the message. Before I get into Invalid/Ineligible email handling in BlueHornet's platform, here is a quick checklist of questions to ask yourself:

1. When you search for the subscriber, do you find them? If not, chances are they opted out and that is the reason.
2. Was the subscriber in the list you sent the email to? If not, then that's your reason.
3. Was the subscriber in any list you may have excluded or suppressed in the email send? If so, then that is your reason. 
4. Is the subscriber record flagged as Invalid or Ineligible in your email system? If so, then that is your reason. Please read on for more about this annoying email marketing pain point.
5. Did your email system deliver the email to the subscriber but they still claim it didn't make it to their inbox or spam folder? If so, then ask what spam filters they're currently using on their email filter and ask that they whitelist your IP address and domain on their email server filters to allow in your emails. They are most likely getting quarantined by the email server filters.

Our Toolkit of the Month series aims to provide association professionals with methodologies, tools & templates developed by hardcore marketers at Demand Metric.

This month's focus is on how to score your mobile and social marketing efforts. We've also added in our most popular budgeting tools & bundled into one convenient toolkit:

Don't see our amazing call-to-action graphic? Get the May Toolkit

Happy long weekend, association marketers! Before you run off to enjoy your holiday, catch up on some of the latest news and information from the marketing world. 

When Keeping It Real Goes Right: From Associations Now, learn how associations can become more authentic when communicating with their desired audiences.

The phrase "there's an app for that" is so true it's unnerving. You can find almost anything on the internet, from websites that are helpful to your job to things you never wanted to know or see.

Yesterday, I was trying to figure out which font was used in a JPG we have in our files. I didn't have the original EPS or PSD file (if you're wondering, here's a good resource on what those file types mean and when to use them). We wanted to recreate the same type of image, though, so I needed to identify the typeface. While there are quite a few typography nerds out there who are excellent at recognizing fonts just by seeing them, I'm not one of those people -- and I bet you're not either. 

As part of our commitment to the association market and ASAE in particular, HighRoad sponsored a table at last night's awards dinner to honor John Graham's achievements as a boy scout. While many people know John as the President & CEO of ASAE with a golden track record at American Diabetes Association, few know the depth of his commitment to the Boy Scouts of America.