When you hear the term Excel Macros, your eye may twitch a little bit. But trust me, using this simple ... almost magical trick will make your bounce log analysis in BlueHornet super-easy. 

Last week I was at ASAE's MMCC 2015, which is starting to gather numbers large enough to put it squarely on the list of Important Annual Conferences Not to Miss. With over 1,000 attendees, this was the biggest MMCC ever, but as Dave Martin's event wrap-up blog notes, the conference has lots of areas for improvement (don't we all?). 

Yay for Friday, association marketers! In honor of ASAE's MM&C Convention this week, here's your usual list of association and marketing advice, news and assets, with a little extra MMCC flavor.

Monday Buzz: How Big Is Your Crowd, Really? Soon, we may be able to gauge crowd/event atttendance size just by using smartphone data. Super cool and could be a game changer for you event marketers. From Associations Now (by the way, you should be checking their site at least once a week to keep up with association news). 

The homemade ice cream at HighRoad's booth (from Love N Faith Cafe) went over pretty well with these ladies.

Did you miss ASAE's 2015 Marketing, Membership & Communications Conference? Well, you're one of the few who did. With a record attendance of more than 1,000 association employees, every session was standing room only, and it was commonplace to see people crouched on the floor taking notes.

Here are a few highlights from the conference.

HighRoad Solution, the only digital agency focused exclusively on associations to offer email, automation and inbound marketing services announced the expansion of their automation portfolio through establishing strategic partnerships with @Pay and BrightInfo. The announcement was made at the American Society of Association Executive’s 2015 Membership, Marketing & Communications Conference held in Washington, DC.

HighRoad Solution, the only digital agency focused exclusively on associations to offer email, automation and inbound marketing services announced the launch of a new product called Reporting+Plus. The announcement was made at the American Society of Association Executive’s 2015 Membership, Marketing & Communications Conference held in Washington, DC.