American-based associations don’t usually take notice of data laws in other countries. However, there is one law that you should know about: GDPR. 

Rather than reinvent the wheel, you can simply look to other associations and find out about the important lessons they’ve learned during their digital transformation projects. Most of your peers in the association space will offer the following tips:

Marketing automation and email automation can sometimes appear to have a lot in common. They both take the hassle out of sending marketing-related emails; they both handle high volumes of messages. 

There’s a huge paradox at the heart of digital marketing. You have to communicate on a huge scale, potentially to millions of people. But you have to create personalized messages and try to have one-to-one conversations with each lead. How can this be achieved?

Associations put a lot of effort into their programs and services. In theory, this should result in excellent levels of member engagement, as people take advantage of what’s on offer to further their careers.

Marketing would be so much easier if you could just ask each individual member what they want.

That would be impossible, of course, especially if you have a large, nationwide association. And yet, members do expect a high level of personalization.