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subscription-based-marketing

Blog Feature

By: Nicole Crilley
April 19th, 2022

Customization and personalization is no longer a prized possession. It's expected when it comes to communicating with consumers.

For associations, non-profits, and member-based groups—whose cornerstone value comes in the form of communication, content, and community—this 1:1 member communication is a must-have for marketers. 

The ability for members and customers to control the content that they receive, specifically through email, is invaluable to their satisfaction and your bottom line.

Cue the Email Preference Center (EPC)—a centralized location where users manage their communication preferences and topical interests.