In a recent presentation at the Marketing Membership and Communications Convention (MMCC) hosted by the ASAE Center for Association Leadership, two of HighRoad's very own senior digital advisors, Nicole Crilley and Emily Nash, spoke on the topic of optimizing marketing campaigns for results.
They presented to a captive audience of association marketers, program managers, and other professionals, looking to modernize the way they connect with their members and search for new ones. Here's a summary of their presentation.
Marketing planning can be exciting. It's often the time where new ideas get thrown on the table, innovative and analytical thinking converge, and rough concepts get fully baked.
What's not fun—seeing campaigns and approaches flop, particularly when so much thought, creativity, and goal intention went into them.