Without a good workflow, marketing automation can only work so well. These are things that within the association world, many have yet to taken advantage of! Implementing a good workflow into your marketing automation can be the difference between having an influx of new member activity or not. 

Struggling to grow your member base? If so – you are in the right place! Many associations are encountering a lull in member growth, however, there are ways to continue to grow your member base!

There is one constant in the association world. One thing that no matter what the industry, how big or small or where they're located; associations are constantly trying to grow their membership base. Associations have come to a point where there is a generational shift happening and associations have realized that they have to start recruiting a brand new, tech savvy generation.

An association's ability to attract new members is essential for it's continued growth and success.  As association marketers, you spend a great deal of time and effort promoting your association and what it has to offer.  What you may not spend nearly enough time on is member engagement and retention.  It's important to note that the cost to an organization to aquire a new member is 7 times greater than the cost to retain one.  Membership retention is just as vital to your organization's continued success as member aquisition. Does your association have a documented strategy for member retention?  If your answer is no or not really, we have found an article at Aptify that can help.  Written by Jennifer Barrell, this article contains 4 strategies to keep your members engaged and satisfied with their membership.  Engaged and satisfied members are far more likely to remain members.

With 4 to 6 billion video views a day, Snapchat is shoring up to be the fastest growing social media network in the world.  A hot topic and popular session at ASAE's Marketing, Membership and Communication Conference, lead by Nicholas Mattar, Director of Marketing at the Detroit Regional Chamber discussed this very fact. Mattar walked attendees through a fun and interactive learning lab session on Snapchat, offering a tutorial for new users, and discussing best practices. By integrating Snapchat into your organizations larger social media strategy, Mattar articulates that you will be able to increase brand awareness while also showing tangible revenue on investment to stakeholders.