Are you having trouble connecting your marketing and communications teams? Do you understand the marketing tools you have at your fingertips? Are you interested in gaining insight on prospects and members? You are in the right place! Suzanne Carawan, Chief Marketing Officer here at HighRoad, exposes “marketing automation as a tool that can shed light on how individuals are interacting with all of your digital touchpoints—web, email, social and more—so that you can understand buying signals” in her webinar “The Digital Black Box: Using Technology to Bring New Sales Opportunities to Light”.

Social media is nothing new in today's digital marketing world. You’ve heard of all the big ones, there's Twitter and LinkedIn or maybe you’re using an Instagram account for your upcoming event, or you are regularly posting content every week to your Facebook. With the ever evolving world of technology that we live in, sometimes it is hard to keep up with the new terminology that seems to be going in affect every other week, and even harder to learn where and how to implement that terminology.

Without a good workflow, marketing automation can only work so well. These are things that within the association world, many have yet to taken advantage of! Implementing a good workflow into your marketing automation can be the difference between having an influx of new member activity or not. 

Struggling to grow your member base? If so – you are in the right place! Many associations are encountering a lull in member growth, however, there are ways to continue to grow your member base!

There is one constant in the association world. One thing that no matter what the industry, how big or small or where they're located; associations are constantly trying to grow their membership base. Associations have come to a point where there is a generational shift happening and associations have realized that they have to start recruiting a brand new, tech savvy generation.

An association's ability to attract new members is essential for it's continued growth and success.  As association marketers, you spend a great deal of time and effort promoting your association and what it has to offer.  What you may not spend nearly enough time on is member engagement and retention.  It's important to note that the cost to an organization to aquire a new member is 7 times greater than the cost to retain one.  Membership retention is just as vital to your organization's continued success as member aquisition. Does your association have a documented strategy for member retention?  If your answer is no or not really, we have found an article at Aptify that can help.  Written by Jennifer Barrell, this article contains 4 strategies to keep your members engaged and satisfied with their membership.  Engaged and satisfied members are far more likely to remain members.