Content is king and video is the rising star of the various forms of content created today.  So it is important to include video in your content marketing strategy.  The infographic below outlines 7 steps to create videos in a way that will promote growth for your business.

In order for your organization to be successful, people must first be aware that you exist.  There are many ways to grow your brand awareness in the digital age.  The infographic below explains some effective ways to increase your exposure and grow your brand.

What is a consultant and how do you know if you need one?  A consultant is someone from outside your company or association who makes his or her skills, knowledge, and experience available to an enterprise in an advisory role, including implementation and education.  You may need one if the growth of your business has slowed, or worse, stalled out.  Continued growth is essential for success. Hiring a consultant can put you back on track to grow.  Below are 5 reasons why hiring a consultant may be exactly what your business needs.

Your association is sitting on a gold mine.  The mine is your Association Management System(AMS), and the gold is the member data within it.  All the information that you have already gathered about your members can be used to greatly increase engagement rates with them.  Using this data can also increase your overall membership numbers.  Angie Karpouzis, at Aptify, has written an article on how to best utilize your existing member data in order to better understand who your members are, and what they need.  

These days everyone is online.  As marketers, we need to incorporate multiple digital strategies in order to continue to find new leads. The Infographic below spells out 9 tried and true digital marketing tactics needed to increase lead generation.

Download our June toolkit, just released, which will help you select the markets that represent the best opportunity for your organization.