Communities can be an excellent tool for increasing member retention and acquisition.  This is true only if your members find value in being a part of your community.  By being responsive to their concerns, you improve their experience and increase your value to them.  In order to be responsive to your members needs, you first need to discover what those needs are.  By watching their conversations and looking for common themes, you can learn what your members are thinking and anticipate what they need.  Heather McNair, at Higher Logic, has written an article that describes in detail how to predict your members needs and then address those needs with relevant content.

When it comes to marketing, content is still king.  Developing a successful content marketing strategy is essential for continued growth.  Producing rich, personalized content across all digital channels is a primary lead generation tool that really needs to be incorporated into any overall marketing plan.  We have put together a toolkit that walks you through the four stages of content maturity.  See where you currently are in the process of building your content strategy and learn how to utilize content like a pro.

As marketers, we are always searching for the best ways to grow our business or association.  In order to grow, we need to find ways to get in front of consumers to increase brand awareness and generate leads.  The infographic below explains what lead generation is, why it matters, and best practices to using social media to increase lead generation and growth.

In today's digital world, we know there is no one piece of content that can speak to everyone.  Targeted marketing is the most effective way to get customers to engage with us.  Tailoring our content through the use of personalization allows us to automatically direct our website visitors to the content that is most relevant to them, increasing lead generation and conversion.  Our partner BrightInfo, has an article written by Merav Zaks, that reveals five ways to personalize our content in order to optimize website traffic and increase ROI.

With the growth of technology, you have the abilty to accumulate massive amounts of data about your members.  Your members know this and so they expect more personalized interactions with you.  This vast amount of data can seem overwhelming, but if you analyze it strategically, you can discover who your super members are.  Super members are members within your association who are already engaged and interacting in ways that drive retention and attract new members.  These super members are key, and by better understanding who they are, you can work with them to increase member engagement.  Our partner, Abila, has a good article, written by Kim Sorin, on the four steps to measure member engagement and discover who your super members are.

If you're searching for ways to grow your association, take a look at our Spring Clean-up Special.  Whether you're wanting to update your email templates in order to modernize how your association presents itself, or you're interested in lead generation strategies to find new members, we have a spring program for you. Other programs included in this special are A Digital Transformation Assessment, An Automation Program For Membership, and an Email Optimization Program.  Enroll before May 31st and receive 25% off any of our spring clean-up programs.