As marketers our goal is to generate a steady stream of high quality leads which will in turn produce greater revenue.  The infographic below shows how marketing automation can help us achieve this.

Marketing Automation allows you to segment your audience by using the data you already have about them.  You can then personalize their experience with your organization.  The infographic below shows a basic outline of how marketing automation can personalize the sales cycle.  Marketing and sales teams can then target leads faster and more effectively.

Images are a powerful tool that you can incorporate into all forms of your content.  Images are powerful because they evoke emotion.  Those emotions can then motivate desired behaviors by your audience, such as registering, downloading, purchasing, or any other behavior you are trying to drive your audience towards.  This month's Inbound Lunch Bunch discussed how to use images in different formats and across multiple channels in the most effective ways.  So if you missed our July Inbound Lunch Bunch: Using Images To Attract Customers, and would like to learn more, it is now available On-Demand through HighRoadU.

In today's world, people are barraged by ads everywhere they turn.  In response to this, people have become very good at ignoring them.  This is a big problem for most traditional marketing efforts.  Content marketing can solve this problem by providing your audience something they want to see, in a way that will keep their interest.  The infographic below shows us how to develop a solid content marketing strategy that will increase engagement with your audience and ultimately boost ROI.

Over the last decade SEO has changed a lot.  These changes include how people perform searches, how search engines index and rank pages, and how marketers can influence search engines to send web traffic to their site.  In fact, SEO has changed so much that many marketers aren't sure what works and what doesn't.  There is a lot of misinformation out there pertaining to SEO and best practices.  At HighRoadU, we have put together this toolkit to debunk the 17 most common myths and misinformation about how SEO works along with solid tips from some experts on how to get it right.  So if you find yourself uncertain at times on what you should or shouldn't be doing to improve your website's SEO, this toolkit may be exactly what you need.

Content is king and video is the rising star of the various forms of content created today.  So it is important to include video in your content marketing strategy.  The infographic below outlines 7 steps to create videos in a way that will promote growth for your business.