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event-marketing

Blog Feature

By: Tara Youngblood
December 6th, 2016

On December 1st, the HighRoad Team joined in on a memorable night with DC's most prominent Association CEO's, Management Teams, and many more high profile names in Crystal City, Virginia. HighRoad took the stage as a distinguished sponsor at Trending 40 2016 Association Leaders for an evening of honoring and celebrating those of influence. 

Among the guests in attendance included; American Gas Association, Consumer Bankers Association, News Media Alliance, National Head Start Association, Dangerous Goods Council, Entertainment Software Association, and a host of other influential associations. 

Blog Feature

By: Jeanette Hausner
August 4th, 2016

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Are you making the most use out of the contacts that are stored in your database?  If you don't yet have marketing automation software, you probably aren't.  By having automated email workflows set up, you can get more out of your current contacts. You can set up more personalized email workflows based on information you already have about your contacts.  Email automation can help convert leads into customers and continually engage existing customers, promoting growth for your company.  If you would like to increase engagement and activation with your current contacts this article, written by Pamela Vaughan at Hubspot, lists 13 email marketing automation workflows you should try.

Blog Feature

By: Liz Mackenzie
April 6th, 2016

Have you noticed the influx of non-traditional association professionals into the industry? Are you new to the association world and feel like you've landed on the Moon? It's true, the worlds of for-profit and non-profit are merging together due to the need for businesses to realign around the customer experience.

Blog Feature

By: Jeanette Hausner
February 4th, 2016

Mobile apps at events have just started being truly meaningful

When planning a conference one of the main goals before the event is to drive attendance.  But during the event, the main goal should be to drive engagement.  How do we best engage our audience and keep them engaged?  One way is by using mobile apps.  Mobile apps. have become a hot trend at conferences because they do just that.  They help drive engagement and offer extra value to our audience.  An article, written by Michael Powers at Marketo, lists five features to include in a mobile app that will maximize event engagement.

Blog Feature

By: Jeanette Hausner
January 20th, 2016

Associations today have a wide array of digital channels at their disposal.  Using them in an integrated way, in order to promote events as effectively as possible, can be challenging.  Join us at HighRoadU as Suzanne Carawan presents "Overview: Promoting Events Through Digital Communications".  In this webinar, Suzanne will explain the importance of using digital communications to not only drive user engagement, but also keep the level of engagement and event energy consistent.  Learn how using digital communications to promote your events can create a strategic user experience that results in higher revenue and higher brand loyalty to your organization.

Blog Feature

By: Suzanne Carawan
September 15th, 2015

Suzanne Carawan Wonders Do People Together Make an Association?

I'm watching the changes in the association world unfold before my eyes on a daily basis. The association industry as we knew it is being disrupted and needs to evolve if the organizations are going to remain intact and continue to have a purpose. The latest disruptor I've seen? Inbound. It's hard to understand why this isn't an association, but there's no dues, conference rates are higher and there's a different set of rules for what's considered normal.