Have you noticed the influx of non-traditional association professionals into the industry? Are you new to the association world and feel like you've landed on the Moon? It's true, the worlds of for-profit and non-profit are merging together due to the need for businesses to realign around the customer experience.
To help the association industry fast-track their digital transformation, we are introducing a new series of webinars that are designed to bring for-profit marketing research into the association world. Join industry expert, Jerry Rackley, for a series of webinars that provide the latest in market research on a selection of topics relevant to the association market.
Our new series is the latest program in our HighRoad U digital marketing initiative that includes:
- Inbound Lunch Bunch
- State of Digital Marketing in Associations Longitudinal Research Study
- Toolkit of the Month
- Topic-Based Webinars
- Digital Marketing Seminars
Our Analyst Brief series kicks off next week and will run throughout 2016.
"Industry Trends in Event Marketing" Webinar*
Tuesday, April 12 , 2016
12 pm Eastern
Eligible for 1 CAE
