I'm happy to see that our association market is starting to pick up the thread on using personas to grow and focus. Personas are a great tool for getting into the right mindset (#1 issue in associations that are holding them back from growing in my professional opinion) of modern marketing. They are also great at aligning departments to get over internal egos that are causing your communications to come off as greedy.

Last week I was at ASAE's MMCC 2015, which is starting to gather numbers large enough to put it squarely on the list of Important Annual Conferences Not to Miss. With over 1,000 attendees, this was the biggest MMCC ever, but as Dave Martin's event wrap-up blog notes, the conference has lots of areas for improvement (don't we all?). 

We're kicking off our  2015 Innovation Roadshow! We have put the seminar series together to cover the hottest topics in association marketing and cover each topic from the viewpoint of digital. Based on the findings of our 2014 State of Digital Marketing in Associations Study and reviewing what's been the most popular topics in our HighRoad U webinar series, we put together our agenda to cover: 

Ask event management professionals about how they actively promote their events, and as many as 90 percent of them will say email marketing is their top preference. Even though email marketing is a common, highly effective & reliable communications method for getting people to attend your event, it remains to be one of the most neglected in terms of the quality and effort that is put into it.

Here are some tips to enhance your marketing emails’ effectiveness:

This video is the first in a series of short videos that I will attempt to keep under 10 minutes per video. The goal of this series is to help you with being more effective with your event messaging.

Events often generate the lion share of the revenue for an organization.  Consequently, effective event marketing is paramount.  In this first video we will talk about how to segment your constituents to be more targeted and drive greater conversion rates.