Can you believe that one year ago was our first client conference to talk about best practices in email marketing? It's true and we agree, where did the time go??? In looking back, we took a moment to review some of the first user group conference videos and marvel at how far we've come in one year in both innovation & focus. We've moved from just focusing on email to now embracing all of digital marketing and providing products & services to help associations thrive.

Two great tastes that taste great together--that's HubSpot & Litmus. We love them both and love their newly released Science of Email Report. This report is a must-read for email marketing for associations.

In Canada, the Electronic Commerce Protection Act (ECPA) Bill C-27 Passed Unanimously on December 2, 2009. Canada's Fighting Internet and Wireless Spam Act (FISA) C-28 passed 12/15/2010 by the Canadian Government and replaced bill c-27 but failed to go into law. FISA or CASL (Canadian Anti-Spam Law) will go into law July 1, 2014 and here is what it will mean for your organization when sending eMail communications to your members:

How taking the HighRoad helps your organization reach an inbox: When you choose the HighRoad Solution Campaign eMail tool, you’re not only choosing a top tier enterprise eMail solution, you are also backed by several teams of experts all working together to ensure that your eMails reach your eMail recipient inboxes. Out-of-the-box, you will benefit from:

• Managed Feedback Loops (FBLs): Your HighRoad account has FBLs in place with all ISPs once your account has been created. They will automatically manage feedback from recipient servers to manage bounces and/or opt-out any recipient who reports your eMail as SPAM.

Responsive HTML code is not created equal. Coding HTML for a responsive web page is very different than coding for a responsive email template. Whether your internal team created a responsive template or you hired an outside agency to do this for you, the template you load into your HighRoad Campaign eMail tool to use may not render how you would like it to. As more of our valued clients begin to make their templates responsive and use these templates, we are addressing issues as they come into our support channel to help resolve any rendering issues they may be experiencing. When the HighRoad design team creates the responsive templates, we do so in a way we know from experience works with the greatest number of email clients and test before we load the templates into your account. Once tested responsive templates are in use in your Campaign eMail account, here is the ideal workflow to ensure the responsive back-end code does not inadvertently get deleted: