January 9, 2015 3pm EST

Many people make New Year’s resolutions for their personal health, but what about your email program? It’s critical to make a concerted effort each year to go through the process of “out with the old, in with the new” to protect your email reputation and honor the brand trust you’ve built with your subscribers. Join this webinar to learn the elements of a re-permissioning campaign, why you need to do it and what you can expect from it.

All marketers have been tempted by the idea of purchasing a 3rd party list or using a co-registered list to cast the widest possible net while prospecting new members or marketing an event to members/non-members.

HighRoad folks are back from sunny Orlando, Florida where they attended the 2014 Aptify Users Conference!  Congratulations to HighRoad clients, Rachael Bell and the rest of the staff of the New Jersey Society of CPAs who were the 2014 Innovation Award winners! The Innovation Awards showcase Aptify users who have created innovative solutions to meet the needs of their associations and members. NJSCPA implemented HighRoad's Newsletter Xpress+ and they are now living the dream--benefitting from email marketing vs. being tortured by it! We're proud to partner with them to create innovative digital marketing solutions for associations!

Ah, the 90s....90210, grunge and dynamic content websites came of age. Email became an awesome way to communicate to well, everyone, easily and economically. By the end of the decade, we had even weaned ourselves from printing out emails to save and started to trust servers. While we were still naive about the cloud, we were headed towards it by the mass adoption and love of our Crackberrys. What a time! What massive advances we made as a workforce, as an organization, as a professional!

One of the biggest challenges for eMail marketers is monitoring bounce logs and trying to make sense of why an ISP is suddenly not letting your eMails through to in-boxes. It can sometimes feel like you’re herding cats. When it comes to deliverability, eMail subscriber engagement with your eMails (even if they are your members) counts.

Before you hit the send button:

• Has your IT department implemented Domain Keys for better Yahoo deliverability?
• Has your IT department implemented Sender ID for better MSN/Hotmail/Live?
• Are you sending your eMail to valid eMail addresses?
• Are you excluding eMail addresses that have not engaged with your previous eMails in the past 60-180 days?

You have heard of it, and my guess is that in the next few weeks, you will be hearing about it a lot more.  "CASL is coming, CASL is coming!" The question is, do you know what your organization is doing about it?