email-marketing
That's right, I'm looking at you, association marketers. Stop sending all those emails right now, before someone gets hurt.
This idea might sound hypocritical coming from someone who works for an email marketing and automation company. It's not. We want you to be able to reach your members, but we don't want you to spam them. We want you to use email only after you've come up with a good reason to do so, and only if that email has a specific purpose.
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We're thrilled to announce that we are the Platinum sponsor for the 2015 Personifest conference being held this week in Columbus, Ohio. There's so much new to tell since last year's event---where to even start? To tackle this topic, we'll take a blog-centric approach and Give U the List. Since we're holding our big party tonight at The Ohio Stadium, we're going to use a 'lil Buckeye lingo & show the same swagger as the First Ever National Champions.
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You know those fun emojis you use in text messages on your phone? Did you know you can use those special characters in your email subject lines?
The following guide will help you make your subject lines pop (or dance, or drink, or whichever emoji you choose).
The only way to ensure that special characters render properly and consistently in a subject line is to encode in UTF-8.
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Ask event management professionals about how they actively promote their events, and as many as 90 percent of them will say email marketing is their top preference. Even though email marketing is a common, highly effective & reliable communications method for getting people to attend your event, it remains to be one of the most neglected in terms of the quality and effort that is put into it.
Here are some tips to enhance your marketing emails’ effectiveness:
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How do you increase membership and revenue?
Automate. Everything. Period.
Why? So you can reallocate resources to analyze communication engagement metrics, collect data, test, focus on strategy to increase membership and revenue.
In our 2014 State of Digital Marketing in Associations Research Report (conducted by our partner Demand Metric, the leader in digital marketing research & analysis) 81% of association professionals who participated said email is considered the most effective tactic for association marketing. 98% said email marketing is the most frequently used marketing tactic. The email channel owners are Marketing/Communications hands down.
The HUGE elephant in the room we help identify for associations every day is how to merge the gap between IT/programmatic approaches to data/email automation and the Marketing/Communications team that creates content and launch Emails.
The end result is automation.
Bottom line, Marketing/Communications should focus on crafting stellar content once (on your website) and letting automation do your segmentation and launch the newsletter pulling content from your website. Publishing content on your website and recreating the content in a newsletter is a waste of your valuable time. Automation is the only thing that makes sense if your website has RSS feed capabilities.
Join us Friday, February 27th, 2015 for a webinar on automation using a HighRoad/NFIB real world case study to see how the ROI on automation will win you over.
Save time.
Save money.
Do good work.
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It's a new year - time for a fresh look at your Email Marketing! Could it be U are feeling eMoody? Perhaps you are suffering from EMS? Email Marketing Syndrome affects marketers far and wide! In this webinar HighRoad's Jenny Lassi gave an overview of some of the causes of EMS and what you can do to combat it! Here are three key takeways from the HighRoadU webinar from Friday January 9, 2015.
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