When you hear the term Excel Macros, your eye may twitch a little bit. But trust me, using this simple ... almost magical trick will make your bounce log analysis in BlueHornet super-easy. 

The BIGGEST pain point of email deliverability is understanding why a particular subscriber didn't receive the message. Before I get into Invalid/Ineligible email handling in BlueHornet's platform, here is a quick checklist of questions to ask yourself:

1. When you search for the subscriber, do you find them? If not, chances are they opted out and that is the reason.
2. Was the subscriber in the list you sent the email to? If not, then that's your reason.
3. Was the subscriber in any list you may have excluded or suppressed in the email send? If so, then that is your reason. 
4. Is the subscriber record flagged as Invalid or Ineligible in your email system? If so, then that is your reason. Please read on for more about this annoying email marketing pain point.
5. Did your email system deliver the email to the subscriber but they still claim it didn't make it to their inbox or spam folder? If so, then ask what spam filters they're currently using on their email filter and ask that they whitelist your IP address and domain on their email server filters to allow in your emails. They are most likely getting quarantined by the email server filters.

Happy long weekend, association marketers! Before you run off to enjoy your holiday, catch up on some of the latest news and information from the marketing world. 

When Keeping It Real Goes Right: From Associations Now, learn how associations can become more authentic when communicating with their desired audiences.

Happy Friday, association marketers!

TGIF, association marketers!

It’s officially spring and time to clean house. The three most important things you can do this spring to clean up your email practices right now are:

1. Run your lists through an email validation service.
2. Launch an email permission campaign to motivate inactive subscribers who have not opened/clicked to engage with your organization.
3. Launch an email engagement campaign for engaged subscribers or include a strong call-to-action (CTA) on your usually email stream to incent subscribers to open/click on your CTA.

Let’s put our gloves and dust mask on because we’re about to shake up some dust and clean house!