data-integration
Share
Segmentation has long been a foundational concept in marketing, but the landscape has dramatically evolved. Traditional segmentation has relied on static demographic or firmographic categories, such as age, membership type, or organization size - criteria that rarely change and are easy to manage.
While these basics were effective in a world dominated by single-channel communications (typically email), they fall short in today’s complex, multi-touch member journeys.
Share
Share
- Add methane to the already AI-infused functionality within HubSpot
- Drop in a dash of ease, speed, and accessibility into the mix
- Unlock the skill hitches from the people powering the tech
- Round out data with squishier sources like meetings and conversations
Share
For associations, national and chapter offerings are a common pairing. Giving members and customers access to both the national and regional flavors amps the overall value of the organization. Makes perfect sense.
What's challenging when it comes to national and chapter partnerships—centralizing efforts, data, and communication so that all elements are synthesized for greatness.
Here's where HubSpot+Spark comes in. Putting the power of national and chapters' arms under a single sign-on umbrella positions orgs to be strategic, productive, and revenue-generating at scale.
Share
HighRoad Solutions HAS COMPLETED HUBSPOT’S REQUIREMENTS FOR Custom Integration Accreditation
Washington, D.C. – Today, HighRoad Solutions announced that it has completed the rigorous requirements for Custom Integration Accreditation. HubSpot, the customer platform for scaling companies, uses Accreditations to recognize members of its Solutions Partner Program who meet specific criteria that contribute to their growth and the growth of their customers.
“HighRoad Solutions has a proven track record of delivering secure, scalable, and ready-to-deploy HubSpot integrations for complex association management systems (AMS), helping mission-driven organizations turn disconnected data into personalized engagement.”
“This accreditation reflects HighRoad’s commitment to innovation in the association space, where it has successfully bridged the gap between traditional AMS platforms and modern marketing automation through strategic, no-code integration solutions.”
“HubSpot’s partner community is essential to our goal of helping millions of organizations grow better. The success of our shared customers is a direct reflection of the hard work and dedication of partners like HighRoad Solutions,” said Angela O'Dowd. “On behalf of everyone at HubSpot, I’m thrilled to congratulate HighRoad Solutions on this incredible achievement.”
HubSpot accreditations are for solutions partner organizations that support the success of HubSpot customers at the highest levels of quality, service, and strategic insight.
Organizations must demonstrate that they have the expertise, capacity, and practical experience needed to serve customers with complex technical and business needs.
“At HighRoad, we live and breathe HubSpot. Our mission is to help associations unlock the platform’s full potential to deliver personalized, multi-channel member experiences,” said Ronald McGrath, CEO of HighRoad Solutions. “This accreditation reflects our continued commitment to learning, evolving, and investing in our Spark integration technology—enriching HubSpot with AMS data to power smarter, more impactful member engagement.”
Learn more about Accreditations here.
Share
