Today's consumers have multiple digital touchpoints with which to reach them.  In addition to email, each consumer is also communicating  on several social media channels and they are carrying out these interactions on multiple devices.  It has become an omni-channel world and as such marketers have to develop an omni-channel mindset.  In order to reach consumers in the most effective way, you need to hit all their touchpoints and combine social, email, website, blogs, and video so they are amplifying one another.  We have just released On-Demand the ASAE Lunch Learning Webinar Omni-Channel Marketing: How To Layer Your Channels To Increase Leads. This webinar is presented by our CMO, Suzanne Carawan.  Suzanne discusses ways to cross promote across digital channels and how to plan your digital strategy in an omni-channel world.  So if you missed the live webinar, you can still watch it anytime On-Demand. 

Creating relevant, original content takes a lot of effort and time.  Repurposing the content you already have across multiple social channels can ease the pressure to produce.  Repurposing also expands the reach and impact of each piece of original content to it's full potential.  The infographic below reveals how to repurpose content across various social channels.

Any growing business or organization that wants to have long-term success in today's digital world must learn to take advantage of digital content.  While there is still value in physical business collateral such as books, brochures, magazines, informational pamphlets and the like, what's becoming a standard for practically every professional industry is for businesses to produce online content for a digital audience.  If you're wondering how to best approach digital content for your business to ensure that it's helping rather than hindering your goals, here are 5 important rules when writing digital content:

Content marketing is the creation and distribution of relevant, valuable content to attract a specific audience in order to drive engagement.  The main objective of content marketing is to generate leads, and as a marketing strategy it can be quite effective.  Demand Metric Chief Analyst Jerry Rackley and our own CMO Suzanne Carawan discuss how organizations are successfully using content marketing as a lead gen tool.  In addition, they discuss:

Digital marketing is a cost effective way to promote and grow your organization.  With so many consumers online these days, it's important to have a strong presence there.  The infographic below is a simple guide for successful online marketing.

If you're looking for greater success with your content marketing strategies, include visuals.  It has been found that people respond better to text with images than to text only content.  The infographic below lists eight statistics that show the benefits of incorporating visuals into your content strategy.