The vast majority of organizations today are utilizing content marketing as part of their overall marketing strategy.  But not all content is created equal.  Which types of content will be most effective for your organization depends upon your goals and resources.  The infographic below lists 11 popular content types with the benefits and considerations associated with each one.

Content marketing is an important element of any marketing strategy.  There are many different forms of content that can be created. This webinar focuses on one type of content in particular, eBooks, and why they are an important type of content to produce.  EBooks are essentially books that are available in digital form and they are a powerful way to generate leads.  Lead generation is vital to promoting your brand and growing your revenue and membership.  This webinar, presented by Maneesha Manges, explains why eBooks are so effective for lead generation, how to leverage digital marketing to increase their exposure, and some ideas for what types of eBooks your organization can create.  If you missed this webinar, it is now available On-Demand at HighRoadU.

No matter what product or service you’re selling, it’s easier to market it on the internet than by using traditional advertising methods. Whether you’re a real estate agent, a self-help guru, a fitness club or a florist, you can benefit from digital marketing trends.

When it comes to marketing strategies, content marketing is still king.  There is a reason for this.  Creating content is a cost effective way to build brand awareness.  It provides your organization an additional platform to promote products and services and to position you as a reliable source of information and knowledge about your industry.  However, in order to reap these benefits, the content you create needs to be relevant, informative, and easily understood.  In addition, effective content requires an understanding of who your target audience is, and what they need.  Our partner Salesforce has a great article, written by Jeffrey Hayzlett, that explains in detail 4 steps on how to create compelling, shareable content.

Content Marketing is an essential piece of any marketing strategy.  The infographic below is a quick guide for the types content you should be producing in order to engage and interact with your audience and best practices for it's distribution.

With over 1 billion active users on Facebook, this social network is buzzing with your target audience with many opportunities to drive fresh, ongoing traffic to your website. You see, consumers are looking to follow and connect with their favorite brands on social media. Additionally, social media sites are sending huge amounts of traffic to websites. By boosting your presence on Facebook and creating ways for your followers to engage with your brand, you can greatly improve the traffic generated to your business website or blog.