Digital marketing contains many elements including SEO, social media, content, email, and analytics.  In order to get the best return on investment or ROI, you need a comprehensive digital strategy that can bring all these elements together in the right way.  The infographic below explains what a digital marketing strategy is, why you need one, and the 7 steps to building one.

Digital marketing is constantly evolving due to new technologies.  One component of digital marketing that seems to be here to stay for the foreseeable future is video.  Video consumption by consumers continues to rise.  By 2019 video may account for up to 80% of all consumer traffic worldwide.  The infographic below explains, through the use of statistics, why video now needs to be a part of any digital marketing strategy.

Inbound Marketing may sound like the latest business buzzword, but it's here to stay and it's time to make the switch. So, how will this switch affect your business?

As much as things change, they remain the same.  For decades, marketers have had the same mission: engage potential customers and get them to buy by delivering the right message based on their needs.  What has changed are the channels employed to deliver the message.  Years ago marketing messages were delivered primarily through print, radio, and TV.  Today marketers employ digital channels as well and video is the newest must have component of digital marketing.

Over 1 billion people worldwide access the internet from a mobile device.  If your organization does not yet have a mobile friendly website you're most likely experiencing lost opportunities.  The infographic below lists 7 reasons why you need a mobile friendly website now.

Today is National Pi Day. Not peach, blueberry or apple, but the math pi---the 3.14 or the 22/7 kind that you learned about somewhere along the way. If you are still stuck in yesteryear when math wasn't seen as a cool endeavor, math is now super cool and Pi Day is now a thing. There are a lot of great websites devoted to Pi Day, schools hold special math events and there's even a rap video about Pi.

The more you know about Pi, the more interesting it gets. Did you know everyone's birthday month and day can be found in Pi? Albert Einstein was born on March 14th? The curiosities of Pi abound and so do the stories surrounding Pi.

This combination of being global, outside of politics, intimate through personal experience of a shared education and universal truth, makes Pi a marketing goldmine. While many brands are trying to find these common grounds from which to make personal connections to individuals, it seems there are too few "safe zones" that we can utilize to connect people together.

The smart brands that can see the value of Pi Day and connect it with their brands are winning out. I have had several offers in my inbox today that all have leveraged Pi Day for special offers and a way to cut through the email clutter that now is the norm for the email user.

One of my particular favorites is from Restaurant.com who uses the snappy headline of "Pi Day Deals in Your Radius". The preview text then goes on to offer $15 certificates for only $3.14 and urges me to have Pi Day My Way.