Association Palooza is bringing leading DC-area association executives back to the table for provocative conversations about digital transformation in the association industry. Association executives attend for free. Enjoy lunch, learning, networking—and even earn CAE credits! Featuring speakers and experts from the association community.

Want to reach more prospects? Have you considered the many ways you can use social media video in your exchanges with customers? To improve customer interaction through using video presentations, your business should consider finding out what options are available for your social media marketing strategy.

We are now living in a digital world.  Today consumers spend a good deal of their time online.  It is where they go to search for information and products.  Consumers now research, find, and purchase on the web.  This is why organizations need a comprehensive, omni-channel, digital ecosystem.  In order for marketers to increase leads and expand their reach they need an inter-connected digital strategy that is capable of the following things:

There are a lot of pieces that make up a complete digital marketing strategy.  The infographic below is a great checklist of all the different components needed for a major online marketing campaign.

The concept of inbound marketing first came into being 10 years ago, and it was truly revolutionary.  It changed the world of marketing and made it possible for all organizations, big and small, to compete by leveling the playing field.  While the fundamentals of inbound marketing still hold true today, the ways in which consumers find, research, and purchase products have changed.  In addition, competition for their attention has increased greatly.  Because of these changes in consumer behaviour, marketers need to adjust their inbound strategies accordingly.