Research Evidences Digital Transformation in the Non-Profit Industry

With 4 to 6 billion video views a day, Snapchat is shoring up to be the fastest growing social media network in the world.  A hot topic and popular session at ASAE's Marketing, Membership and Communication Conference, lead by Nicholas Mattar, Director of Marketing at the Detroit Regional Chamber discussed this very fact. Mattar walked attendees through a fun and interactive learning lab session on Snapchat, offering a tutorial for new users, and discussing best practices. By integrating Snapchat into your organizations larger social media strategy, Mattar articulates that you will be able to increase brand awareness while also showing tangible revenue on investment to stakeholders.

The landscape of digital marketing is constantly changing.  So keeping an eye on emerging trends, as well as understanding which current trends are still going strong, is vital for digital marketers who want to remain on top of their game.  The infographic below lists 10 digital marketing trends to be aware of this year.

With more than 1.5 million nonprofit organizations registered in the United States, it's often difficult for newcomers to gain recognition. And without recognition, these nonprofits will also struggle to attract volunteers and donations.  The good news is that even new nonprofits can engage with their target audience and build strong brand recognition through digital marketing.  Here are 4 digital marketing strategies you should be using.

So, firstly, what is content marketing? Essentially, the basic definition is any marketing centered on the creation, publication, and distribution of online content for your ideal customer and targeted audience. This can include blogs, videos, photos, social media posts that your target will find valuable, informative, instructional, or entertaining. However, unlike other marketing, it is not explicit self-promotion. While the ultimate purpose is promoting your brand, or creating an interest in your product or service, this is accomplished by providing for the informational and entertainment needs of existing and prospective customers.