Inbound marketing strategies have fundamentally changed the way we market.  In this digital age we now have the ability to pull consumers to us through the principal strategies of inbound marketing which are, content creation, social media, and search engine optimization.  Consumers today no longer want to be barraged with annoying ads for products and services they have no interest in. They want to be able to easily find specific, relevant information and education about the products or services they are interested in and research them on their timetable.  Inbound marketing capitalizes on how consumers search and shop today, which is why this method of marketing produces much better results than traditional outbound marketing.  So, in accordance with inbound marketing strategies, marketers have been very busy creating a great deal of quality content in order to engage prospects and increase lead generation.  As a result, the competition to get content seen is fierce.  Better promotion of content is now key for continued success.  

We have found an article at Marketo, written by Alan Cassinelli, that you should check out.  The article lists 4 great ways to promote your content in order to increase engagement.  In addition, Allen illustrates why each one works with real world examples.

Would you like to learn more?  Watch our on-demand webinar: Using Interactive Content to Convert Prospects to Customers.

What are the latest digital marketing trends you should be paying attention to?  There are now so many digital channels, tactics, and technologies available, that deciding what to focus on can be difficult.  The infographic below highlights the 6 digital marketing trends predicted to have the biggest impact on digital marketing this year.

Writing on the web isn’t the same as writing a book or college report. If you want to succeed with your content marketing strategy, you need to understand your visitors. Here are a few tips for writing on the web.

Imagine being able to understand the people that visit your webpage on a deeper level. Imagine having the power to understand what they want, the ability to anticipate their needs, and the means to communicate with them effectively. This is the power of the persona! Here are the top reasons personas are so powerful:

The debate over whether or not your business should have a social media marketing strategy is over.  Your customers and prospects are online, and they expect to find you on social media sharing information, answering questions, and addressing concerns.  However, in the world of social media marketing, having active social media channels are only part of the equation.  In fact, it is your business website that is the focal point of all social media marketing.

Research Evidences Digital Transformation in the Non-Profit Industry