Email is arguably the most popular and effective marketing tool for organizations to run campaigns and produce funnel conversions.
For associations, non-profits, and member-based groups—whose cornerstone value comes in the form of communication, content, and community—this 1:1 member communication is a must-have for marketers.
The ability for members and customers to control the content that they receive, specifically through email, is invaluable to their satisfaction and your bottom line.
Cue the Email Preference Center (EPC)—a centralized location where users manage their communication preferences and topical interests.
Earlier this summer, Apple announced its upcoming (Fall 2021) release of iOS 15, which touts a number of new privacy features that will help users control and monitor how their data is being used.
With the growing push towards increased privacy and consent-based data collection in Big Tech, this announcement comes as no surprise. So, how does it affect association marketers and professionals?
Let’s first take a deep breath, then a deep dive into why this isn't the end of all marketing as we know it 😎