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consent-based-marketing

Blog Feature

By: Nicole Crilley
July 23rd, 2021

Earlier this summer, Apple announced its upcoming (Fall 2021) release of iOS 15, which touts a number of new privacy features that will help users control and monitor how their data is being used.

With the growing push towards increased privacy and consent-based data collection in Big Tech, this announcement comes as no surprise. So, how does it affect association marketers and professionals?

Let’s first take a deep breath, then a deep dive into why this isn't the end of all marketing as we know it 😎