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BAM! (Better Association Marketing)

Tools and insights to help associations get the most out of inbound marketing to retain members and grow revenue.

brand-marketing

Blog Feature

By: Tara Youngblood
February 6th, 2017

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Facebook Groups are a thing in the past and LinkedIn Groups are our future. No matter if you are the creator or just a general member, the benefits are endless. Joining a group is easy by trying out their search tool or allowing LinkedIn to give you recommendations. As professionals we seek an environment where we can expand, share similar interests, and generate new leads. In order to advance we must find new creative ways to reach our target audience, which is the platform LinkedIN is setting. 

Blog Feature

By: Jeanette Hausner
January 3rd, 2017

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Digital marketing isn't necessarily a linear path.  It involves guiding the consumer in a consumer-driven market.  Fostering loyalty in digital marketing includes creating relationships with your audience via value-added content and interaction.  Here are some suggestions for creating stronger cycles of engagement:

Blog Feature

By: Jeanette Hausner
December 20th, 2016

We have the technology to be able to deliver personalized communications to consumers.  Consumers know this and expect it from us across all digital channels and devices.  The infographic below shows why segmentation and personalization are a top priority today and why marketers are struggling to deliver it.

Blog Feature

By: Jeanette Hausner
December 19th, 2016

This toolkit was designed to help you increase customer engagement with your organization.  By following this simple step by step guide, you can create an effective customer engagement plan that will enable your organization with a customer centric approach to drive revenue.  This methodology consists of 6 stages, with a description of each step and action items for every stage. It is designed to help you:

Blog Feature

By: Jeanette Hausner
December 7th, 2016

Consumers prefer more personalized communications from companies they interact with.  As marketers, if we stop for a moment and think of ourselves as consumers, which we are, we prefer it also.  As consumers we tend to feel more positive about brands that reach out to us in a way that shows they know who we are and what we want.  A survey conducted by Responsys found that personalization in digital marketing increases both consumer good will and engagement rates.  The infographic below depicts some key findings of that survey.