Long ago all marketing was personal, from door-to-door salesmen to businesses you interacted with.  Then digital communications became more prevalent and mass marketing techniques took over.  The infographic below explains why it's time to get personal again.

Creating relevant, valuable content on a consistent basis is not easy.  The infographic below provides a checklist of 8 helpful tips to keep in mind when you are producing content, in order to more effectively engage your target audience.

Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant content in order to attract and retain an audience.  Implementing content marketing into your existing marketing strategy can help to increase your number of leads and ultimately your revenue.  The infographic below shows five good reasons why content marketing should be an important piece of your overall marketing strategy and some best practices to get you started.

Social Media gives us the opportunity to build relationships with consumers in a way that was never possible before.  Today almost everyone is engaged with, and interacting on, one or more of the numerous social sites out there.  So, as marketers, we need to be there too.  But with so many people using social media, the competition for their attention is fierce.  So how do we rise above the noise?  By analyzing the data we collect through social media about our audience  we can better understand who they are and what they need, thereby building relationships with them.  By building these relationships we increase brand awareness, which is vital for success.  An article, written by Lisa Marcyes at Marketo, gives us four ways to build relationships with our audience on social media.

In order for your organization to be successful, people must first be aware that you exist.  There are many ways to grow your brand awareness in the digital age.  The infographic below explains some effective ways to increase your exposure and grow your brand.

How you present yourself, and the way you represent your company online matters.  It directly affects how other people view your brand.  The infographic below outlines the rules of proper etiquette for six of the most popular social media platforms.