This is how you should feel when someone willingly provides you their email address because they want to consume your content. Whether they're signing up for your newsletter, registering for a webinar or downloading your latest research, receiving the input of someone's email is as big as a slam dunk. And like LeBron, you should yell & beat your chest and yell "THAT'S WHAT WE DO!"

Marketers have the competitive spirit. They want to outplay you, they want to unnerve you and most importantly, they want to win. Many associations are telling me that they want to grow and compete in today's world and I ask them this key question: 

Does your organization know how to compete? Do they think in terms of competition? Do they work for the love of the game? 

Every brand that is on Facebook is there for one reason, to get more business.  This Toolkit will give you a playbook on how to attract new visitors, convert them into leads, and nurture those leads into customers using Facebook.  If you missed this helpful guide, or might simply like to review it again, this Tookit is still available On-Demand.

We have all found ourselves irritated by intrusive and annoying ads.  Ads that are in no way helpful or even related to the content we are viewing.  But when ads are targeted and properly placed, they can be very effective in achieving their purpose.  Communities are a perfect environment for placing ads targeted to your members.  You know who your members are and have already established a level of trust with them.  Molly Talbert at Higher Logic has written an article with three reasons why you should incorporate ad campaigns into your community.

Creating a successful banner ad can be tricky.  Here is an infographic that lists 8 key elements of a great banner ad, along with 4 tips on what not to do.

The concept of influencer marketing has been around for a long time.  It is one of the most effective strategies for increasing brand recognition in order to expand your customer base.  Influencers can be specific individuals or specific groups of individuals who are engaged with and excited about your brand.  So how do you find, track, and measure influencers in digital marketing?  A report, released by Digital Doughnut, provides answers.  Download the guide, "6 Best Practices For Influencer Marketing", and learn why this type of marketing is important and how to use analysis and measurement to recognize and reward influencers.

In the past having a blog for your business was nice to have, but not required.  Today blogs are a necessity for associations.  Well written, informative blogs can have a huge impact on an association's ability to connect with it's members and attract new members.  Blogs are an essential component of any content marketing strategy. Maggie Jones, at Marketo, has written a three step guide and some helpful tips for better, more effective blogging.