Many associations and non-profits are in crisis today.  Flat or diminishing user numbers and lower revenues are putting many at risk.  Associations and non-profits are realizing they need to evolve their marketing strategies.  They need new methods to attract users and increase revenue.  Download our new eBook "Best Practices to Attract New People to Your Brand"and learn how to grow in the digital age.  In this eBook we discuss how to effectively attract buyers using digital channels.  We explore the new mindset of today's consumers and the marketing methodologies needed to do digital right.

The Toolkit of the Month program provides association professionals with templates, workbooks and outlines for common planning needs in digital marketing. We curate the tools from the massive marketing library of our partner, Demand Metric. Each month we focus on a specific topic and put together a collection of tools to allow association professionals frameworks & formats to take the guesswork out of strategic & tactical planning. This month's toolkit focuses on your website--the ultimate destination for your email, banner ads and social media. This toolkit focuses on giving you an interactive planning worksheet to better assess and evaluate your current website and get going on your spring cleaning for your site.

We've just gotten this new video infographic from our partners at Demand Metric who captured the key  takeaway messages from our 2015 State of Digital Marketing in Associations study in this video:

Our new Topic of the Month series kicked off in October. This month we focused on "How to Attract" since so many associations are trying to grow their memberships and need to do so in the Digital Age. Whether you're trying to grow new members (those hard-to-attract Millennials) or grow non-dues revenue, this month's series has something for everyone using our new 3-session format which allows us three hours to really delve into the topic to look at:

Are you still using non-responsive email templates, or ready for a new look? Are you realizing that the holidays are quickly approaching and need a custom holiday email template? Take advantage of our fall template special and get the templates you need.

Do you have talented marketing and communications teams who struggle with creating infographics or other graphic design elements? Do you have one graphic designer who's always overloaded with work? Are you baffled by Photoshop, Illustrator or other design programs ... or do you just not have the budget to really focus on design?