Association Marketing

My friends always have a hard time understanding what it is exactly I do; so I always start by asking, “Do you have a required certification you need for your job?”

And I’d say 30% of the time the answer is yes but if the answer is no, then I have to go down another path of questions: “Are you a member of an honor society? Are you a member of a professional organization? Have you heard of the NRA?” 

9 times out of 10 this will get me a yes, so from there I ask if they have ever received an email from one of these places, etc.

Before I start, I will always say that price structure is going to be your biggest obstacle with millennials. I was asking a friend, who isn't a member of associations, how they felt about joining one, to which I got: "We don't even like paying for the things we have to pay for." And after a pause asked: "is there a reason I’d have to join one?" 

Automating campaigns is everyone’s dream and biggest fear.  Eliminating the amount of work and time that goes into building and testing these emails is always a win, right?   At some point we all want to be able to set it and forget it.  On the other hand, letting go of the control and trusting that the system will be accurate is the hardest piece, so it is important to eliminate the risk.  That said, one way to do that is to choose the method of deployment.  

If you are serious about growing your brand it is integral you get serious about blogging. I realize the thought of creating a blog can be intimidating. Where should I start?  Who will write it? How often should I be blogging? Don’t worry I am here to answer all your questions on the basics of blogging, so you can cast your fears aside and transform your business!