Are you looking to generate more leads through Pinterest? If so – look no further! In this blog I will share the basics of Pinterest and review how to move your audience from your pin to your website!

Does your organization have lapsed members? We all do! Not all hope is lost, however, if you run the right campaign.

Everyday millions of us receive emails that are marked as spam or tossed in the trash. Often time these emails aren’t personalized, however, personalization can improve clickthrough rates and increase trust and connection with members. If you want to learn more about personalization, check out my blog from last week, “The Perks of Personalization”. In short, personalization is rather simple but its benefits are plentiful. By personalizing a message, members are more likely to open and engage with emails, even if just out of curiosity. After all, it should be a no brainer for your platform to pull an individual’s name and insert it into an email. Along with personalization, creating compelling content is also important as it engages members and furthers them through the buyer’s journey.

“…The ongoing evolution of technology has catapulted us into a new phase where there is a shift from broad connectivity to personalized connectivity. "The Internet of Me,” a term I recently discovered and that you may have already heard, highlights the growth and prevalence of personalization across the internet and marketing efforts as a whole.”                                                         

- Jill Grozalsky, Strategy Director at Verndale

On July 1, 2017, the Private Right of Action (“PAR”) provision of the Canadian Anti-Spam Law (CASL) allowing individuals the right to file suit against spammers takes force, bringing with it fines of up to $10M per violation. For those of you working in associations, with membership open to Canada, there are some things to keep in mind, to ensure compliance when interacting with Canadian subscribers after the upcoming cut-off date.