Are you having trouble connecting your marketing and communications teams? Do you understand the marketing tools you have at your fingertips? Are you interested in gaining insight on prospects and members? You are in the right place! Suzanne Carawan, Chief Marketing Officer here at HighRoad, exposes “marketing automation as a tool that can shed light on how individuals are interacting with all of your digital touchpoints—web, email, social and more—so that you can understand buying signals” in her webinar “The Digital Black Box: Using Technology to Bring New Sales Opportunities to Light”.

Did you miss out on last week’s webinar? Check out this recap of “Evolving Your Marketing Technology Stack to Drive Business Results – Personify”. Suzanne Carawan, HighRoad Solution, and Dave Sherman, American Optometric Association, walked through a case study of AOA’s journey to marketing bliss by taking initiative in the digital marketing world to generate revenue in their own organization!

“Some days, there's nothing more annoying than an email miscommunication. You spend time pulling together a thoughtful message, and one of the following things happens:

Struggling to grow your member base? If so – you are in the right place! Many associations are encountering a lull in member growth, however, there are ways to continue to grow your member base!

Gone are the days when a website was strictly viewed on a PC. Today technology and its contents are being taken on the go. For this reason, it is integral to optimize your website for mobile. There are countless tricks but today I am going to focus in on three.  

Spiders. Heights. Snakes. Email Marketing Automation. One of these is not like the other, can you guess which one?