Creating original, brand-specific content on your website is the most effective way for companies to reach their ideal audience.  But that tactic isn't only for for-profit organizations.  Nonprofits can see strong results from content marketing, too.  Successful nonprofits have a dedicated content marketing strategy.  In today's immense online world, vying for visibility and awareness online needs to start with targeted content marketing.

Starting with the end in mind, you are going to need to sell Marketing Automation internally, so it's important to understand a high level view of what you are getting.

On December 1st, the HighRoad Team joined in on a memorable night with DC's most prominent Association CEO's, Management Teams, and many more high profile names in Crystal City, Virginia. HighRoad took the stage as a distinguished sponsor at Trending 40 2016 Association Leaders for an evening of honoring and celebrating those of influence. 

Among the guests in attendance included; American Gas Association, Consumer Bankers Association, News Media Alliance, National Head Start Association, Dangerous Goods Council, Entertainment Software Association, and a host of other influential associations. 

Blogging is a great way to drive traffic to your website.  It is also a valuable platform on which to share information about your organization, what you do, and what you have to offer.  The infographic below lists the benefits of blogging and how to best reap those benefits.

Video is the in thing now.  YouTube has exploded in both the number of videos available to view and the number of viewers watching them.  FaceBook is peppered with them.  Video has higher conversion rates than many other marketing channels because users want to view content in this format.  So it has become one of the hottest trends in marketing today.  Video as a marketing tool can be quite effective for most organizations.  But video can be an especially effective tool for associations and non-profits.  An article by Paul Gannon, posted at Brightfind, explains why this is.  He lists three reasons why video may be especially well-suited for the needs of associations and their marketing efforts.