These are my little secrets, my swiss army knife of tricks up my sleeve, my free resources that make me look like a rockstar within my team and in front of a client (and I’m sharing them with you!). Whether you are newly tasked with the membership marketing goals of your organization, fully versed in digital marketing lingo, or somewhere in between - I’ve got something here for you. I even especially highlighted these resources for associations and nonprofits.

The common goal of an association’s marketing efforts is member engagement; however, the marketing approach that produces the most member engagement is the most difficult to execute. So, we uncovered some interesting insights through our annual Demand Metric marketing survey to learn more about event marketing and associations.

The professional education and certification programs that associations offer have long been an effective tool for recruiting new members and increasing revenue.  This year these educational offerings may become the most effective tool an association has to accomplish these goals.  The value placed on these benefits of membership has been on the rise in recent years.  According to a study on member engagement by Abila, professional education and certification is identified by all age groups as one of the most important benefits obtained from association membership.  An article, written by Jessica Lane at Abila, explains in more detail why associations should focus on education this year and what the benefits of doing so are.

It’s that time of year again!  Time to help us, help you!  Before our annual State of Digital Marketing report, comes the survey and we have just released it.  HighRoad’s digital marketing benchmark study done in conjunction with Demand Metric is a comprehensive report to help associations and non-profits compare the effectiveness of their marketing processes across a variety of areas.  Here’s just a short list of some information you’ll find in our previous reports: