With the growth of technology, you have the abilty to accumulate massive amounts of data about your members.  Your members know this and so they expect more personalized interactions with you.  This vast amount of data can seem overwhelming, but if you analyze it strategically, you can discover who your super members are.  Super members are members within your association who are already engaged and interacting in ways that drive retention and attract new members.  These super members are key, and by better understanding who they are, you can work with them to increase member engagement.  Our partner, Abila, has a good article, written by Kim Sorin, on the four steps to measure member engagement and discover who your super members are.

Don't Miss out on our New 2016 Webinar Series!!

with Industry Analyst Jerry Rackley

We've created a new series for 2016 that brings research from the for-profit world to the association world. Join us each time live or download the recorded webinar to hear direct from Jerry Rackley, Chief Analyst at Demand Metric as he reports on top industry trends that are pertinent to the association world.

                    The Infographic below is a helpful guide to use when trouble shooting low performing email campaigns.

Focusing on optimising the customer experience continues to be the top priority for marketers in 2016.  Adobe, in association with Econsultancy, surveyed 7000 marketing professionals worldwide.  The Infographic below offers an overview of their findings.

The concept of influencer marketing has been around for a long time.  It is one of the most effective strategies for increasing brand recognition in order to expand your customer base.  Influencers can be specific individuals or specific groups of individuals who are engaged with and excited about your brand.  So how do you find, track, and measure influencers in digital marketing?  A report, released by Digital Doughnut, provides answers.  Download the guide, "6 Best Practices For Influencer Marketing", and learn why this type of marketing is important and how to use analysis and measurement to recognize and reward influencers.

Data-driven marketing is a method of extracting inferences and trends in populations.  Using data in order to better understand the customer and what they want creates opportunities that increase marketing effectiveness.  In this way, a more personalized customer experience can be achieved.  ZoomInfo and Ascend2 have released a new report, "Data-Driven Marketing Benchmarks For Success".  In this report, through the use of charts and commentary, we learn why data lives at the heart of the customer lifecycle as well as ways to improve data curation and management.