Every year during the month of August we start planning our professional developement for the following year.  We thought it might be fun to put together an infographic with some of the stats from this year.  Below is the infographic we created as a recap of 2015-2016.

Our HighRoad Analyst Brief series presented in conjunction with Demand Metric continues this month with a discussion about Marketing Performance Management.  Marketing Performance Management or MPM is the management of marketing resources through the use of analytics.  By analyzing your marketing processes to see what's working and what isn't, you can improve your marketing effectiveness and increase ROI.  When marketers can prove the impact their efforts are having on increased ROI, marketing budgets increase as well as the respect for and value of your team.  Demand Metric recently conducted a study on the current state of MPM.  As this is a follow up study to their 2015 MPM study, we can now share trends found in the data.  Join us Tuesday, August 9th at 12pm ET, as Demand Metric Chief Analyst, Jerry Rackley, discusses these trends and what companies are doing to master Marketing Performance Management.

To help the association industry fast-track their digital transformation, we introduced a new series of webinars that are designed to bring for-profit marketing research into the association world. Join industry expert, Jerry Rackley, as he will provide insight in to the latest in market research on a selection of topics relevant to the association market.

Your association is sitting on a gold mine.  The mine is your Association Management System(AMS), and the gold is the member data within it.  All the information that you have already gathered about your members can be used to greatly increase engagement rates with them.  Using this data can also increase your overall membership numbers.  Angie Karpouzis, at Aptify, has written an article on how to best utilize your existing member data in order to better understand who your members are, and what they need.  

Download our June toolkit, just released, which will help you select the markets that represent the best opportunity for your organization.

Have you noticed the influx of non-traditional association professionals into the industry? Are you new to the association world and feel like you've landed on the Moon? It's true, the worlds of for-profit and non-profit are merging together due to the need for businesses to realign around the customer experience.