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Jeanette Hausner

By: Jeanette Hausner on August 3rd, 2016

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New!  Demand Metric Analyst Brief Series:  Marketing Performance Management

Analytics & Measurement | Analyst Briefs | association marketing

mailto:demo@example.com?Subject=HighRoad Solutions - interesting article

Our HighRoad Analyst Brief series presented in conjunction with Demand Metric continues this month with a discussion about Marketing Performance Management.  Marketing Performance Management or MPM is the management of marketing resources through the use of analytics.  By analyzing your marketing processes to see what's working and what isn't, you can improve your marketing effectiveness and increase ROI.  When marketers can prove the impact their efforts are having on increased ROI, marketing budgets increase as well as the respect for and value of your team.  Demand Metric recently conducted a study on the current state of MPM.  As this is a follow up study to their 2015 MPM study, we can now share trends found in the data.  Join us Tuesday, August 9th at 12pm ET, as Demand Metric Chief Analyst, Jerry Rackley, discusses these trends and what companies are doing to master Marketing Performance Management.

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