The Toolkit of the Month program provides association professionals with templates, workbooks and outlines for common planning needs in digital marketing. We curate the tools from the massive marketing library of our partner, Demand Metric. Each month we focus on a specific topic and put together a collection of tools to allow association professionals frameworks & formats to take the guesswork out of strategic & tactical planning. This month's toolkit focuses on your website--the ultimate destination for your email, banner ads and social media. This toolkit focuses on giving you an interactive planning worksheet to better assess and evaluate your current website and get going on your spring cleaning for your site.

Associations offer online education and certification programs.  Your members know this.  So why is it important to promote these programs?  There is a great deal of competition in this area, from both the non-profit and for-profit world.  People have a multitude of options when choosing where they go for online education.  In order to keep the members you have and to bring new members into your association, you need to step up your game.  In today's world that means using digital strategies.  Join us at HighroadU as Suzanne Carawan presents "Best Practices: Promoting Online Education & Certification".  This webinar is the second in the series Promoting Online Education & Certification.  Suzanne explains exactly why promotion is needed and lists the best digital marketing tools available to grow your membership. 

As marketers, we spend a great deal of time creating content, because we know good, innovative content can be an excellent lead generator.  However, according to Content Marketing Institute, only 30% of marketers feel they are effective at using content as a growth strategy.  The problem may be how we are promoting our content.  An article, written by Sarah Quinn at Marketo, lists ten tactics to help expand the reach of our content to attain a larger audience.

What is marketing automation and why do associations need it?  The growth strategies of yesterday no longer work.  People, laws, and culture have changed.  People today are very tech-savvy and they know what they want.  We are now at a crossroad in the association market.  We need to evolve and grow and now is the time.  Suzanne Carawan, CMO at HighRoad Solution, delivers her presentation "What Is Marketing Automation" in the ASAE Lunch Learning Webinar.  Suzanne explains what marketing automation is and why it is so desperately needed by today's associations.  She takes us step by step through what our new growth stategies need to be in the changing landscape of marketing and tips on how to achieve them.