As marketers, we spend a great deal of time creating content, because we know good, innovative content can be an excellent lead generator.  However, according to Content Marketing Institute, only 30% of marketers feel they are effective at using content as a growth strategy.  The problem may be how we are promoting our content.  An article, written by Sarah Quinn at Marketo, lists ten tactics to help expand the reach of our content to attain a larger audience.

What is marketing automation and why do associations need it?  The growth strategies of yesterday no longer work.  People, laws, and culture have changed.  People today are very tech-savvy and they know what they want.  We are now at a crossroad in the association market.  We need to evolve and grow and now is the time.  Suzanne Carawan, CMO at HighRoad Solution, delivers her presentation "What Is Marketing Automation" in the ASAE Lunch Learning Webinar.  Suzanne explains what marketing automation is and why it is so desperately needed by today's associations.  She takes us step by step through what our new growth stategies need to be in the changing landscape of marketing and tips on how to achieve them.

Email marketing continues to be an essential componant of the digital strategies used by marketers today.  "The 2016 State of Email Report", released by Litmus, shares the biggest innovations of the past year.  In addition it gives in-depth analysis of billions of email opens worldwide and market share statistics across all platforms of email.  The report provides insightful, relevant information for email marketing professionals.

Creating online learning programs, such as webinars and videos, that will keep your audience's attention can be challenging.  You can't see them.  They could be captivated by your content.  They could be scanning their facebook feed.  How do you know?  You don't.  An article written by Amelia Glynn at Abila outlines three steps, using data and current technological trends, to ensure your audience will remain engaged throughout your presentations.