Online education and certification programs are a key offering of associations to their members.  Members understand the value of these programs, however, we still need to promote them in ways that make them easily accessible and remind members of their value.  We also need to be thinking about ways to attract new visitors to our educational programs in order to show our value to them.  This week at HighRoadU, Maneesha Manges presents "Promoting Online Education And Certification".  Maneesha outlines ways in which we can draw members and visitors alike to our content on our website, using multiple platforms.

In the last decade marketing has been transformed.  It has moved from primarily traditional marketing to primarily digital marketing.  Demand Metric has put together a report on how digital marketing has evolved and the best ways to implement these changes within your organization. 

The world has changed.  Consumers have shifted their attention away from traditional marketing methods to digital channels.  Specifically, their interests now revolve around online and mobile channels.  Marketers today must keep up with these changes by distributing their content online.  Marketo has published an article, written by Vyoma Kapur that outlines three core areas that reflect these changing trends.

We're thrilled to announce that our 2016 State of Digital Marketing in Associations research project is now open for participation. All participants who finish the research survey will receive a $5 coffee card for your time and will be sent an automatic advance copy of the report prior to its release in August at the ASAE Annual Conference. If you missed out on the 2014 or 2015 study, here's a quick recap of the findings and the outstanding gaps that exist in digital marketing and technology in associations.

 If you would like to download past reports, please visit our 2014 State of Digital Marketing in Associations or 2015 State of Digital Marketing in Associations research page to retrieve the full report.

When planning a conference one of the main goals before the event is to drive attendance.  But during the event, the main goal should be to drive engagement.  How do we best engage our audience and keep them engaged?  One way is by using mobile apps.  Mobile apps. have become a hot trend at conferences because they do just that.  They help drive engagement and offer extra value to our audience.  An article, written by Michael Powers at Marketo, lists five features to include in a mobile app that will maximize event engagement.