Email marketing is a continually changing industry.  What's more, the changes seem to be speeding up rather than slowing down.  The team at Litmus have made their predictions of the changes to come, ranging from macro industry changes to changes at the individual level.  Chad White has put together a list of the top ten predictions for how email will change in 2016, along with who at Litmus predicted each one.

Congratulations to two of our recent clients named by Bisnow as being a 2016 association innovator and recognizing their work to advance association marketing. Both award winners were interviewed by Bisnow & their excerpts from how they innovate are as follows:

 
Today we bid good luck to Lisa Campo who leaves HighRoad for a newly created marketing communications position at the American Council on Teaching Foreign Languages. Lisa has served HighRoad for the past year on our MarTech team to help organizations such as CFMA, Boardsource and SnowSports Industry America build modern emails using HubSpot. Lisa has already been a contributor to our BAM! blog and tweeted from her HighRoad handle. We encourage you to stay a fan and follow Lisa on Twitter--she'll post her new handle and we'll see her in the ASAE community in the future. Good Luck, Lisa!

A big congraulations go out to our client partners at AGA for the launch of their hyper-personalized member newsletter that runs on our award-winning Intelligent Contextual Email (ICE) product (yeah, we had to name drop because the product's name is ICE).  However, you know what's cooler than ice? The double bonus effect that AGA is seeing from being able to automatically match its website content to member profile preference information and deliver the information automatically through email. 

Associations today have a wide array of digital channels at their disposal.  Using them in an integrated way, in order to promote events as effectively as possible, can be challenging.  Join us at HighRoadU as Suzanne Carawan presents "Overview: Promoting Events Through Digital Communications".  In this webinar, Suzanne will explain the importance of using digital communications to not only drive user engagement, but also keep the level of engagement and event energy consistent.  Learn how using digital communications to promote your events can create a strategic user experience that results in higher revenue and higher brand loyalty to your organization.