We're thrilled to announce that our 2016 State of Digital Marketing in Associations research project is now open for participation. All participants who finish the research survey will receive a $5 coffee card for your time and will be sent an automatic advance copy of the report prior to its release in August at the ASAE Annual Conference. If you missed out on the 2014 or 2015 study, here's a quick recap of the findings and the outstanding gaps that exist in digital marketing and technology in associations.

 If you would like to download past reports, please visit our 2014 State of Digital Marketing in Associations or 2015 State of Digital Marketing in Associations research page to retrieve the full report.

When planning a conference one of the main goals before the event is to drive attendance.  But during the event, the main goal should be to drive engagement.  How do we best engage our audience and keep them engaged?  One way is by using mobile apps.  Mobile apps. have become a hot trend at conferences because they do just that.  They help drive engagement and offer extra value to our audience.  An article, written by Michael Powers at Marketo, lists five features to include in a mobile app that will maximize event engagement.

Email marketing is a continually changing industry.  What's more, the changes seem to be speeding up rather than slowing down.  The team at Litmus have made their predictions of the changes to come, ranging from macro industry changes to changes at the individual level.  Chad White has put together a list of the top ten predictions for how email will change in 2016, along with who at Litmus predicted each one.

Congratulations to two of our recent clients named by Bisnow as being a 2016 association innovator and recognizing their work to advance association marketing. Both award winners were interviewed by Bisnow & their excerpts from how they innovate are as follows:

 
Today we bid good luck to Lisa Campo who leaves HighRoad for a newly created marketing communications position at the American Council on Teaching Foreign Languages. Lisa has served HighRoad for the past year on our MarTech team to help organizations such as CFMA, Boardsource and SnowSports Industry America build modern emails using HubSpot. Lisa has already been a contributor to our BAM! blog and tweeted from her HighRoad handle. We encourage you to stay a fan and follow Lisa on Twitter--she'll post her new handle and we'll see her in the ASAE community in the future. Good Luck, Lisa!