Associations have been using marketing techniques to reach members and potential members for centuries (Aside from printing the Bible, Gutenberg likely had orders in to print the guild newsletters). In today's world, the old techniques like direct mail, magazine ads, and promotional email, are having less and less effect on a savvy audience who's learned to tune them out. That's where inbound marketing comes in, and why it's been so heartily embraced by organizations looking for the next big thing.

The Top 2016 Association & Non-Profit Innovators have been announced and will be celebrated the evening of Wednesday, January 27th in Crystal City, Virginia. We are thrilled to see so many of our clients get the nod & recognition that they deserve for pushing association marketing to a new level of excellence.

I can't believe I just caught myself saying that we should change digital to fit the print mindset. It's true, I'm guilty. I'm working into the wee hours because I want change and change doesn't usually fit into the typical 40 (or even 35 work hour week of some associations) hour week. Change is an investment, it's a discipline and it has a voice all its own--even to the change agent. 

A compelling web presence is a must for organizations today.  In order to achieve this, your organization's website, social platforms, events, and online community all need to be cohesively connected together.  This article, written by Caitlin Struhs at Higher Logic, gives you six tips on how to create a better online experience for your audience.