The Top 2016 Association & Non-Profit Innovators have been announced and will be celebrated the evening of Wednesday, January 27th in Crystal City, Virginia. We are thrilled to see so many of our clients get the nod & recognition that they deserve for pushing association marketing to a new level of excellence.

I can't believe I just caught myself saying that we should change digital to fit the print mindset. It's true, I'm guilty. I'm working into the wee hours because I want change and change doesn't usually fit into the typical 40 (or even 35 work hour week of some associations) hour week. Change is an investment, it's a discipline and it has a voice all its own--even to the change agent. 

A compelling web presence is a must for organizations today.  In order to achieve this, your organization's website, social platforms, events, and online community all need to be cohesively connected together.  This article, written by Caitlin Struhs at Higher Logic, gives you six tips on how to create a better online experience for your audience.

The annual ASAE Technology Conference & Expo is now over.  Many of the association sector's brightest minds were there.  Kim Sorin at Abila shares some of the innovative thoughts and ideas presented at the conference.  Read the full article here.

The theme of ASAE's 2015 Tech Conference was digital disruption. Everyone seems to be talking digital, change management and now  the word, the process and the people who can cause disruption are hot, hot, hot. I've been the leading disruptor here at HighRoad for the last two years and responsible for not just evolving our own organization through the addition of our Inbound Digital practice, but also in working firsthand with clients to evolve digital communications and association marketing programs.