How do we write with clarity? It is so important. Writing clear, easy to understand content helps ensure people will see the value in it. If people understand its value, they will want to keep reading.

ICE Powers Award-Winning Association Newsletters

Ashburn, VA, December 15, 2015---HighRoad Solution, the only digital agency focused exclusively on associations to offer email, automation and inbound marketing services announced the launch of its latest product called Intelligent Contextual Email or ICE. The announcement was made today at the American Society of Technology Executive’s (ASAE) Technology Conference where HighRoad Solution is the only endorsed eMarketing software provider.

Writing great email can be difficult.  We are barraged with email daily and the competition for our attention is fierce.  So how do we create compelling email content?  How do we ensure that our email is not only opened and read by our existing customers but also captivating enough to win new customers?  

Ok, in reality, if you were a hard core email geek you probably wouldn't touch a WYSIWYG editor because you'd code from scratch, but let's get real--who's got the association job that the only thing you have to do is email marketing? Exactly.

You want to get a comprehensive profile on each member, attendee or donor. You want to know more about the people who aren't members so you can understand how to continue to nurture them into a deeper relationship. You've got demographic and transactional data (what they bought), but what about the other data? The data that shows you what they did during their interactions with you?

Every year, like clockwork, the ISPs begin to make inbox algorithms more restrictive in anticipation for the increasing holiday email volume. Every year email marketers at the average association send email per usual without making any changes for Q4.