Ok, in reality, if you were a hard core email geek you probably wouldn't touch a WYSIWYG editor because you'd code from scratch, but let's get real--who's got the association job that the only thing you have to do is email marketing? Exactly.

You want to get a comprehensive profile on each member, attendee or donor. You want to know more about the people who aren't members so you can understand how to continue to nurture them into a deeper relationship. You've got demographic and transactional data (what they bought), but what about the other data? The data that shows you what they did during their interactions with you?

Every year, like clockwork, the ISPs begin to make inbox algorithms more restrictive in anticipation for the increasing holiday email volume. Every year email marketers at the average association send email per usual without making any changes for Q4.

Tuesday, December 1st  
12-1 pm Eastern

Virtual November Inbound Lunch Bunch: Campaign Measurement

We apologize for any inconvenience, but our November Inbound Lunch Bunch scheduled for today has been rescheduled to Monday, November 23 at 12 noon eastern. 

Earning Trust.  It is the most important factor when it comes to the Millennial Generation.  According to Pew Research, only 19% of Millennials believe most people are trustworthy.

This segment of the population, age 18 to 34 and 80 million strong, now have a considerable impact on the fiscal health of your non-profit or association.  This blog article written by Carlos Restrepo, over at Abila, explains the 7 ways to build trust through technology with this powerful group.

Check out more from Abila or Download the "Millennials in Adulthood"report from Pew Research Center