Marketing is constantly evolving. There is always a new way to reach people and sell a product. Digital marketing changes quickly. Every year brings new and exciting trends to the digital advertising industry. Here are some trends you must use this year. 

In the past having a blog for your business was nice to have, but not required.  Today blogs are a necessity for associations.  Well written, informative blogs can have a huge impact on an association's ability to connect with it's members and attract new members.  Blogs are an essential component of any content marketing strategy. Maggie Jones, at Marketo, has written a three step guide and some helpful tips for better, more effective blogging.  

Many associations and non-profits are in crisis today.  Flat or diminishing user numbers and lower revenues are putting many at risk.  Associations and non-profits are realizing they need to evolve their marketing strategies.  They need new methods to attract users and increase revenue.  Download our new eBook "Best Practices to Attract New People to Your Brand"and learn how to grow in the digital age.  In this eBook we discuss how to effectively attract buyers using digital channels.  We explore the new mindset of today's consumers and the marketing methodologies needed to do digital right.

Marketing strategies of today are completely different from what they were just a decade ago. Before the term inbound marketing was first introduced by Hubspot, the efforts that businesses put into the marketing process were rather different. Ads were placed on television and billboards, fliers were sent out in the mail and people would receive multiple email offers from businesses eliciting their business.

Are your employees engaged? Here’s why this question is ridiculous, and what you should really care about.