Many associations and non-profits are in crisis today.  Flat or diminishing user numbers and lower revenues are putting many at risk.  Associations and non-profits are realizing they need to evolve their marketing strategies.  They need new methods to attract users and increase revenue.  Download our new eBook "Best Practices to Attract New People to Your Brand"and learn how to grow in the digital age.  In this eBook we discuss how to effectively attract buyers using digital channels.  We explore the new mindset of today's consumers and the marketing methodologies needed to do digital right.

Marketing strategies of today are completely different from what they were just a decade ago. Before the term inbound marketing was first introduced by Hubspot, the efforts that businesses put into the marketing process were rather different. Ads were placed on television and billboards, fliers were sent out in the mail and people would receive multiple email offers from businesses eliciting their business.

Are your employees engaged? Here’s why this question is ridiculous, and what you should really care about.

Associations Turning to Marketing Automation to Fuel Growth

Ashburn, VA, March 4, 2016---HighRoad Solution, the only digital agency focused exclusively on associations to offer email, automation and inbound marketing services announced that it has been elevated to a Platinum-level agency partner by HubSpot, a leading software developer of marketing automation platforms.

“Our inbound digital marketing practice has grown exponentially since its founding in 2014,” stated Chief Marketing Officer, Suzanne Carawan. “Associations of all sizes are adding marketing automation platforms to build out their digital ecosystems in order to gain greater insight into member behavior. We partnered with HubSpot to offer enterprise-level functionality that we can integrate into the technology stack of today’s associations, as well as expanded our service offerings to provide the marketing support needed to undertake digital transformation.”

Since partnering, HighRoad Solution has implemented HubSpot and integrated the platform through its +Plus product line with leading association management software and customer relationship platforms including Abila’s NetForum Enterprise, Aptify, Personify360, ACGI’s Association Anywhere and Salesforce.

In addition to integration, HighRoad Solution’s inbound practice provides services to support modern association marketing departments including persona development, content marketing strategy, lead scoring and sales enablement programs to support associations’ needs to adapt and grown in a mobile-based, digital-first business environment.

About HighRoad Solution 
HighRoad Solution is the only digital marketing agency endorsed & used by ASAE. We combine digital & database platforms to increase revenue, member insight & efficiency. Whether you need email, marketing automation or inbound marketing, we have the subject matter and technical experts to deliver the solution you need.

Please join us at the end of the month as we wrap up a great start to 2016! Our client-only calls are designed to be an interactive forum for feedback, as well as an opportunity for us to mindmeld with you. We'll share our recent work and talk about industry trends that are affecting associations (and how organizations are meeting new challenges).  Join Ron & Cookie for a great hour talking all things association MarTech!