Our Toolkit of the Month series aims to provide association professionals with methodologies, tools & templates developed by hardcore marketers at Demand Metric. 

We are pleased to announce that two of our partners, Hubspot and BrightInfo, have just released their first joint ebook.  "Personalize or Perish: The Definitive Guide to Segmentation for Digital Publishers" is a free download available to everyone.  Learn how to attract and engage both new and existing readers by personalizing your content.  This ebook contains actionable advice on how to gather user data in order to create dynamic content on your website and in your emails.

When I look at websites I’m often driven by the need to essentially find or do something that solves my pain point. I didn’t really “surf” sites until I got a smart phone, and to be honest, it was a way to kill time while traveling. So it’s taken a bit of a mental shift to be on the lookout for websites that illustrate the examples I refer to during my HighRoad U or Inbound Lunch Bunch sessions. Imagine my delight when I stumbled onto another example of an Interactive Call-To-Action (CTA) that may further inspire association inbound marketers looking to convert those visitors into leads.

Marketing is constantly evolving. There is always a new way to reach people and sell a product. Digital marketing changes quickly. Every year brings new and exciting trends to the digital advertising industry. Here are some trends you must use this year. 

In the past having a blog for your business was nice to have, but not required.  Today blogs are a necessity for associations.  Well written, informative blogs can have a huge impact on an association's ability to connect with it's members and attract new members.  Blogs are an essential component of any content marketing strategy. Maggie Jones, at Marketo, has written a three step guide and some helpful tips for better, more effective blogging.