Once upon a time social media was primarily used as a way to connect with friends and family.  While it is certainly still used for that purpose, it has also evolved into a platform that organizations now use as a business tool.  The number of networks that one can engage on is constantly increasing.  With all the choices now available, it can be overwhelming having to decide which social channels would be the best fit for your organization.  It probably would nor be an effective allocation of time or money to attempt to be active on all the social channels now available.  So how do you know which ones to choose?  Knowing your membership is key.  Chandra Chakravarthi at Aptify has written an article explaining the 3 questions to ask before deciding which social networks are right for your organization.

We know the value of market research when it comes to developing marketing strategies.  We know marketing departments spend a fair amount of time on email campaigns.  We also know that marketers are busy people.  That is why we have put together a list of downloadable email marketing reports.  Below are 7 resources from top industry analysts for you to look at on the state of email marketing.

Last week at ASAE’s 2016 Annual Conference held in Salt Lake City, Utah , we announced a new version of our popular HighRoad U online educational website has launched. HighRoad U is an authorized provider of continuing education credits for the American Society of Association Executives’ Certified Association Executive (CAE) program. 

Every year during the month of August we start planning our professional developement for the following year.  We thought it might be fun to put together an infographic with some of the stats from this year.  Below is the infographic we created as a recap of 2015-2016.

If you are planning to invest in marketing automation, how can you help to ensure that you will be happy with the software you choose? According to a study by VentureBeat, 70% of marketers who purchase a marketing automation system are either unhappy or only marginally happy with their purchase.  Knowing the right questions to ask before buying a system is important to prevent you from being a part of that 70%.  Laurie Aquilante at Hubspot has written an article with 5 of the best questions you should be asking to make sure the system you purchase will align with your goals and make the most sense for your organization.

Facebook remains the king of social media with over a billion daily active users worldwide.  It remains the world's biggest social network. So it should be utilized as a part of any marketing strategy.  Check out 8 new and creative ways to reach your audience using Facebook in the Infographic below.